The project aimed to elevate the SEO performance of Lee & Associates Commercial Real Estate Inc.’s website through a comprehensive on-site and off-site analysis. It involved generating an extensive report to evaluate the website’s current SEO health, tracking progress, identifying areas for enhancement, and strategizing actions based on findings. Collaborating with contractors, the project facilitated strategic improvements to the website’s SEO infrastructure and content, including niche-focused content creation and competitive analysis. The project’s ongoing nature involves quarterly SEO strategy updates to maintain and improve the website’s search engine rankings.
SEO Enhancement Strategy for Lee & Associates Commercial Real Estate Inc.
Strategy planning
Initial Assessment
Generated a detailed report assessing the current website’s SEO health and performance metrics.
Progress Tracking
Tracked and documented the progress of SEO parameters and identified areas needing improvement.
Internal Discussion
Conducted internal discussions based on findings to strategize actions and improvements.
Contractor Coordination
Collaborated with a contractor to implement strategic SEO enhancements, addressing identified shortcomings.
Competitive Analysis
Conducted a thorough analysis of key competitors’ SEO strategies, focusing on keywords and ranking comparison.
Keyword Strategy Drafting
Based on keyword rankings, devised a strategy to target high-ranking keywords for improved website visibility.
Niche Content Creation
Developed specialized content to cater to niche-specific keywords, aiming for higher search engine rankings.
Quarterly SEO Strategy
Instituted an ongoing quarterly process to review and refine the SEO strategy for sustained enhancement.
Continuous Improvement
Committed to continual monitoring and updates to ensure the website’s SEO strategy evolves and adapts to changing trends.
Strategy planning
MOST USED TOOLS
Yoast SEO
SEMRush
Microsoft Excel
RESULTS
Enhanced Website Visibility
Witnessed an increase in website visibility due to strategic SEO improvements.
Improved Keyword Rankings
Noticed a rise in keyword rankings, leading to improved search engine rankings and increased organic traffic.
Sustained SEO Progress
Established an ongoing process of quarterly SEO strategy updates, ensuring continual improvement and adaptability to SEO landscape changes.
Personal Contribution
Drafted an enhanced On-Site and Off-Site report and created a findings summary for the upper management
Created niche contents to target specific Keywords
Coordinated with outside contracter to put all the changes into place
