The project involved a comprehensive analysis and strategic revamping of the existing content on Giatec Scientific’s website to enhance SEO performance and increase organic visibility. This initiative aimed to optimize each article through targeted keywords, utilizing a meticulous process and industry-leading tools.

SEO Optimization and Retargeting Strategy for Giatec Scientific Website

Strategy planning

Initial Assessment

Conducted an in-depth evaluation of the Giatec Scientific website’s existing articles and content structure.

Keyword Research

Gathered an extensive list of SEO keywords for each article, ensuring relevance and searchability.

Documentation

Created individualized Excel sheets to track and manage the SEO keywords corresponding to each article.

Yoast SEO Analysis

Utilized Yoast SEO to assess the existing articles for SEO issues and shortcomings.

Issue Identification

Identified specific SEO issues within each article, including readability, keyword density, meta descriptions, etc.

Keyword Integration

Strategically integrated the identified keywords into the content, ensuring natural placement and readability.

SEMrush Analysis

After the SEO adjustments, utilized SEMrush to measure and compare the SEO score improvements for each article with their respective keywords.

Fine-Tuning

Made necessary refinements to further optimize articles, ensuring compliance with SEO best practices.

Monitoring and Tracking

Continuously monitored the performance and impact of the SEO improvements on each article’s visibility.

Strategy planning

Initial Assessment
Conducted an in-depth evaluation of the Giatec Scientific website's existing articles and content structure.
Keyword Research
Gathered an extensive list of SEO keywords for each article, ensuring relevance and searchability.
Documentation
Created individualized Excel sheets to track and manage the SEO keywords corresponding to each article.
Yoast SEO Analysis
Utilized Yoast SEO to assess the existing articles for SEO issues and shortcomings.
Issue Identification
Identified specific SEO issues within each article, including readability, keyword density, meta descriptions, etc.
Keyword Integration
Strategically integrated the identified keywords into the content, ensuring natural placement and readability.
SEMrush Analysis
After the SEO adjustments, utilized SEMrush to measure and compare the SEO score improvements for each article with their respective keywords.
Fine-Tuning
Made necessary refinements to further optimize articles, ensuring compliance with SEO best practices.
Monitoring and Tracking
Continuously monitored the performance and impact of the SEO improvements on each article's visibility.
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MOST USED TOOLS

Yoast SEO

SEMRush

Microsoft Excel

RESULTS

Enhanced SEO Performance

Through strategic keyword integration and SEO improvements, observed significant enhancements in the articles' SEO scores.

Increased Visibility:

The revamped articles demonstrated increased organic visibility and ranking improvements on search engine results pages (SERPs).

Improved Traffic

Noticed a surge in organic traffic due to enhanced SEO, resulting in greater user engagement and interaction with the website's content.

Personal Contribution

1 %
Data Processing

I had to track and process all the keywords for each article

1 %
Content enhancement

The initial improvements were made by me and later reviewed by content lead

1 %
Technical Enhancement

Coordinated with the website lead to put all the changes into place 

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